For the release of Ketel One’s new Botanical range, which distills fruit essences with their premium vodka, we’ve brought the natural world to New York with a summery rooftop event at the Rockefeller Center.

Alongside consultancy Bullfrog + Baum, we developed an event that paid tribute to the drink’s delicate taste with floral displays – and matching cocktails. The evening also featured workout sessions with Bandier’s NY fitness studio Studio B, for which we created additional branded installations, including a mirror wall, DJ booth and custom artwork that highlighted the subtle blend of ingredients that make up each flavour.