Following the success of our ‘You Me & Running’ campaign last year, we’ve been working with the team at Nike Europe to bring a little love to the Nike Factory Store in Barcelona this Valentines day. We wanted to help the team attract more footfall to the store and reward the Nike members who are part of the NikePlus loyalty program.

We designed and created a campaign that gives members the chance to ’Just Say It’ with Nike, inspiring them to create their own one of a kind Valentine tote bag in store.

The entire activation experience was created from design to physical build. From the iconography, lower case more casual typographic style, and bright popping colour palette to the design and production of stamps, stickers, patches and pins.

A dedicated area in store houses a staffed customisation space. Here members collect their blank tote with the ‘Just Say it’ Valentine’s logo, which they can then adorn with transfers and patches. On hand Nike teams then heat press the bag and more elements can be added from a vibrant colour palette of pens, pins and stamps.

We’re offering members a completely bespoke and unique experience, for themselves or a loved one for Valentines – and beyond.

The event runs from the 7th to the 14th of February.