Rosie Lee update American Eagle brand

1st August 2018

We’re pleased to announce that we’ve been working with US retailer American Eagle on an ambitious new branding project.

Alongside their design team we’ve developed a new set of visuals that update their existing branding for use in a number of different applications, including print, signage, spatial installations and on their clothes themselves. These include a new logo that’s currently being used at their AE Studio concept store on Union Square, New York.

With over 1,000 stores worldwide, American Eagle have grown to become one of the world’s largest clothing retailers, and we’re delighted to have been asked to be involved in this manner.