Jordan Brand
Space Jam
Celebrating Space Jam’s 20th anniversary with Jordan Brand.
As Space Jam, the Michael Jordan and Bugs Bunny-starring film, neared its 20th birthday, we were asked to commemorate the milestone with an LA-based installation. We worked alongside the Jordan Brand Design Team to design the space for a two-week event that showcased the return of the Monstars – and their accompanying apparel collection.
A Space Jam-themed court dominated Warner Bros Studio 18, the location where it was originally filmed.
A memorabilia tunnel featured rare items from the Warner Bros. Archives, including film props and original concept sketches.
The shoe launch and event received extensive media coverage around the globe, including pieces by High Snobiety and Kicks on Fire.