Energising Asian running crews
RunHai is an event that takes place alongside the Shanghai Marathon, and focusses on tapping into the DNA of running crews. We were asked to create the brand identity and consult on experiences that would energise and empassion Asian running crews and foster a culture of creativity and collaboration.
Our identity work focussed on the 5 Pillars of Running - 5 core sport and lifestyle pillars that unite individual runners in crews and crews around the world.
Crews were given ideas, guidance and tools to create their own experiences and memories - we generated experiences that fostered their creativity.
Personal, bespoke and individual outputs included 3d printed logos and a bespoke customised vehicle